The implementation of an automated pricing management platform at the commercial division of Nádudvari Élelmiszer Kft. significantly reduced manual administrative work and streamlined pricing-related operations across the organization.
Nádudvari Élelmiszer Kft. is a 100% Hungarian-owned food manufacturing company and a member of the NAGISZ Group. The company specializes in dairy products, grilled and processed meat products, as well as frozen food manufacturing. With annual revenue exceeding HUF 23 billion, Nádudvari is considered one of the leading players in the Hungarian food industry.
Managing price lists, quotations, and approval processes
For years, the company has relied on the BAAN ERP system to support and monitor manufacturing and logistics operations. However, the management of price lists, quotations, and approval workflows remained heavily dependent on manual processes:
- Approval workflows were handled through email chains and Excel spreadsheets
- Every new price list required manual creation and distribution
- Due to fragmented data structures, tracking the actual status of pricing processes was difficult and time-consuming
The solution: automated workflows built on Microsoft Power Platform
To improve operational efficiency, evoCRM implemented a centralized pricing management platform based on Microsoft Power Platform, which:
- Extends the existing ERP environment with modern commercial workflow capabilities
- Introduces a dedicated “Price List Proposal Status” process to ensure that only approved quotations can become active price lists
- Automatically generates BAAN-compatible CSV exports every morning for seamless ERP synchronization
“At Nádudvari, we did not try to force business processes into an off-the-shelf application. Instead, we tailored the system to the processes themselves. This is exactly where Power Platform delivers outstanding value: flexibility and rapid adaptability.” – said Máté Szabó, Business Development Director at evoCRM.
Key results of the pricing management platform:
1. Centralized and consistent Data Management
All pricing-related information is now handled through a unified platform, significantly improving transparency and operational control.
2. Automated approval workflows
Approval processes became faster, more traceable, and less dependent on manual coordination between departments.
3. Full auditability
Every pricing modification and approval step is fully documented, ensuring transparency and compliance.
4. ERP integration
The platform integrates directly with the existing BAAN ERP environment without disrupting core operational systems.
Key takeaways from the project:
- Approval lead times were significantly reduced: the automated platform became the operational “engine” of commercial pricing processes
- Integration instead of replacement: the ERP system remained in place, while the new platform introduced a modern digital layer for pricing management
- The ERP environment receives transparent, up-to-date pricing data on a daily basis
- Strategic process design played a critical role: the project’s success was driven by thorough process mapping before development began
Project overview:
- Company: Nádudvari Élelmiszer Kft.
- Registered Capital: HUF 2 billion
- Annual Revenue: HUF 23+ billion
- Technology: Microsoft Power Platform
- Implementation Partner: evoCRM
“Most companies think of CRM systems purely as sales databases. In reality, they can serve as the foundation for a wide range of business processes. At evoCRM, we found a highly professional team that approaches challenges as solvable business tasks — and delivers effective solutions accordingly. We are extremely grateful for their dedicated work.” – Lajos Megyaszai, Head of Business Informatics Department.
