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An Innovative Booking System That Transformed Profirent’s Daily Operations

“A development only truly makes sense when users feel that their work becomes faster and more seamless with the new system. That’s exactly the experience we had with the new booking system—we quickly got used to it and grew to love it. :)”
This is how the customer service team at Profirent Gépkölcsönző Kft. described the work of evoCRM’s developers.

Anyone working in construction knows:
Time is money.

In fact, it’s a lot of money.

Profirent is currently Hungary’s leading general equipment rental company, offering a unique fleet and service network that covers every phase of construction work.

With 19 branches across the country, they serve not only the construction industry, but also industrial companies and other sectors.

Their fleet includes thousands of tools and machines, available for both short- and long-term rental—from small handheld tools to massive construction equipment. This scale and geographical coverage is a challenge in itself. But the real question was:

How can equipment bookings at individual branches be made transparent and manageable—while optimizing the entire booking process?

The Challenge:

Previously, equipment reservations and tracking were handled through phone calls and Outlook calendar entries. This process consumed a lot of time and increased the risk of inaccurate information, which could lead to overlaps or machine shortages during critical periods.

The Solution:

A centrally managed, real-time booking system

Profirent realized that to support further growth and improve service quality, a central digital platform was essential.

Their new booking system was developed by the expert team at evoCRM, using the Microsoft Power Platform.

Key Features of the System:

Accurate Inventory Management
All data related to machines, tools, and branch locations is accessible in one place. Profirent employees can instantly see whether a machine is already booked, eliminating overlaps and misunderstandings.

Custom Development and Automation
Thanks to customized background processes and automations built on Microsoft Power Platform, the booking process is now fully digital and optimized. Branch employees use a simple, transparent interface that makes booking quick and seamless.

Reports and Insights at Management’s Fingertips
Booking and inventory utilization data is synced with a data warehouse in report-ready format, enabling precise inventory control and strategic planning.


Customer Benefits: Time, Control, and Confidence

1️. Time Savings at Every Level
The digital interface allows bookings to be managed more accurately and efficiently, leading to higher customer satisfaction and improved service quality.

2️. Better Planning = More Efficient Projects
Real-time data helps staff schedule equipment rentals based on accurate information. This improves coordination and reduces the risk of project delays.

3️. Transparency and Reliability
No more “missing machines”—with the new system, Profirent staff can easily check if the required equipment is available at the right time. Inventory is continuously tracked, and it’s easy to verify if a machine is booked when needed.

4️. Efficient Data Management and Fast Response Times
The booking system is integrated with Profirent’s ERP, ensuring that all necessary data is automatically updated and readily available for staff. This supports faster decision-making and enhances responsiveness. The cloud-based setup guarantees smooth operation without the issues tied to local servers.

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