Working for a good cause and creating something tangible is truly uplifting.
That’s exactly how we feel now, as we watch the latest charity initiative of UNICEF Hungary come to life — the “KajaKaland” program.
Launched under the slogan “Do Good While Eating Well”, the campaign features Fördős Zé, the face of Street Kitchen and a Champion of UNICEF Hungary, inviting 10–16-year-olds — and anyone eager to try new recipes — on a year-long culinary journey around the world.
Challenge and passion project:
When UNICEF approached us, it was immediately clear: this would require far more than a simple website.
We needed to develop a complex digital platform that could:
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Seamlessly handle sign-ups
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Process online payments with credit card registration
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Manage automated email communication
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Track and prevent donor attrition
For the evoCRM team, this was not just an exciting challenge — it was a true passion project. Beyond delivering a visually appealing design, we also had to ensure the secure handling of a significant amount of sensitive data.
“KajaKaland is an exciting, interactive journey where the joy of cooking meets the thrill of exploring the world. But this minimum 12-month program is about more than cooking — the 5,000 HUF registration fee also serves as a monthly donation, enabling UNICEF to support children worldwide who struggle to access food or clean water,”
explained Anett Matkó, Fundraising Director of UNICEF Hungary.
The joy of cooking, the adventure of discovery
Each month, participants receive a personalised package by post, including:
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Child-friendly recipes from 12 countries, straight from the Street Kitchen
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Chef’s tips from Fördős Zé
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Country-specific culinary insights from Györgyi Kalas
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Practical healthy eating advice from dietitian Emese Antal
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Stickers and
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Exciting spice samples
The program’s impact is tangible: a single annual donation can fund up to 500 meals or 200 measles vaccinations for children living in crisis zones.
Key Project Tasks and Challenges
1. Seamless registration & payment
We designed a modern, user-friendly registration interface that securely manages both successful and failed transactions, ensuring donors are instantly informed of their payment status.
2. Automated communication
To improve donor retention and prevent drop-offs, automated and regular communication was built into the system from the start.
3. Full Salesforce integration
While Salesforce provides default templates, the campaign’s visual identity required a fully customised look — achieved through custom components and tailored web development. Donor data is recorded in Salesforce in a structured way, making sensitive information easier to manage and enabling more effective automated reporting.
4. Dynamic content management
For a 12-month program that transitions into ongoing monthly donations, it’s vital to update content easily. We ensured that text, images, and even entire content blocks could be modified directly within Salesforce.
5. Easy cancellations — and one-click reactivation
It’s natural for donors to occasionally pause their support. Our system allows lapsed donors to restart their contributions in one click — significantly boosting retention rates.
said Ármin Horváth, Product Owner.
The three pillars of success
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technological stability – handling large volumes of sensitive data
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flexible content management – enabling dynamic updates
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automated retention – effectively following up with donors
Social impact
The KajaKaland project is not only a technological achievement but also a model for social impact. It helps children discover global cultures and learn about healthy eating — while their families’ contributions directly support UNICEF’s mission to help children in need.
“The key takeaway is this: digital technology can serve social and charitable goals. In KajaKaland, we didn’t just build digital solutions — we contributed to a program that can bring joy and knowledge to thousands of children,”
emphasised Márta Dudás, project manager at evoCRM.
Magyar